The State of Email Marketing

2009 Trends & 2010 Projections

As the economy faltered and marketing budgets disappeared, businesses turned to email as a way to attract and retain customers. And for good reason; it's measurable, cost-effective, and proven to deliver results. According to a recent report released by Forrester Research*, "Marketers tell us that they enjoy an ROI (return on investment) that is two to three times higher with email than it is with any other form of direct marketing." Therefore it comes as no surprise that marketers will continue to utilize email in the coming year.

Looking ahead, do you have the tools and insights to successfully leverage email in 2010 and beyond?

You Will Learn:

• Why and how the down market helped email finally earn the reputation it deserves
• What trends prevailed in 2009
• What leading brands are planning for 2010 and beyond
• Why to integrate with social media for maximum success
• How to leverage email for acquisition
• How to monetize your email assets (inventory)

Waking Up Dormant Customers

Best Practices for Defining, Messaging, and Reactivating Customers with Email

Did you know acquiring a new customer can cost 6 to 7 times more than retaining an existing one? This 60-minute webinar will explore how retailers can rise to the challenge by applying audience measurement and analytics to successfully win back dormant customers. Join us to hear directly from Internet retailers that have applied similar retention strategies and effectively reactivated a large potion of their dormant customers.

You Will Learn:

• When a customer is considered dormant
• How to better segment your customer base
• How to leverage analytics to your advantage
• The perfect way to communicate to these users
• Effective strategies from real-life case studies

 

Generating Value from your Online Ad Inventory

How Publishers Can Survive & Thrive in an Ad Recession

In part 2 of this ongoing webinar series, Datran Media again addressed digital monetization, this time alongside executives from The Examiner and Fox Digital Media | Beliefnet. Listen to hear directly from publishing experts facing the same unique challenges and learn how they are reaching targeted consumer segments and maximizing their monetization efforts. Discover the secrets to media monetization.

You Will Learn:

• Leverage email in your monetization efforts
• Use audience targeting to increase value
• Utilize co-reg offers
• Integrate social media
• Employ the use of integrated placements

 

Saving Agencies Time & Money with Audience Measurement

Understanding that advertisers need deeper insights than simply learning 'how many' consumers they have reached, Datran Media's Senior Vice President of Display and GM of the Aperture Product Group, Scott Knoll, recently participated in an educational Webcast that explores today's measurement landscape across demographics, psychographics, intent to purchase and purchase history.

This informative Webcast presented in conjunction with the Advertising Research Foundation addressed:

• Strategies and solutions focused on campaign optimization and monetization
• Network segmentation and how to avoiding wasted impressions
• Audience validation at the campaign level
• Case study examples

 

Generating Value from your Online Ad Inventory

How Publishers Can Survive & Thrive in an Ad Recession

2008 has been a challenging year for publishers and advertisers alike. With audiences continuing to move online and competition to reach precise consumer segments fiercer than ever, what can publishers do to maximize their online monetization opportunities? Moreover, what should you do to not get left behind? During this informative webinar, Michael Silberman of New York Magazine (NYMag.com), Grant Hosford of eHarmony and Ben Rifkin of SKI Magazine discuss their ideas and strategies for turning digital content into meaningful revenue.

You will Learn to:

• Leverage email in your monetization efforts
• Use audience targeting to increase value
• Utilize co-reg offers
• Employ the use of integrated placements

 

Always Make a Good Impression: Understanding Household & Behavioral Targeting to Maximize Your Media Buys

The average consumer is exposed to thousands of advertisements a day. In order to make a meaningful connection, you need to understand who your audience is and what they want. Learning how to leverage household and behavioral data is the key to turning a prospect into a loyal customer. Datran Media and Forrester Research teamed up to help agencies and media planners discover how to leverage all the different types of behavioral targeting needed to successfully reach customers online.

You will Learn to:

• How to successfully target your audience
• How to interpret household level demographics in your media planning decision
• How to leverage comprehensive customer insights and reporting to plan future media buys
• How to use the latest targeting innovations

Total Compliance: What the Changes in CAN-SPAM Mean for You

After three years of considering feedback from industry participants, the FTC issued an approved set of final rules modifying the CAN-SPAM Act of 2003. The long-awaited final rule provides marketers with a set of regulations that address some of CAN-SPAM's biggest challenges, and, more importantly, the regulations align some of the Act's provisions with industry reality. As always, advertisers and list owners are required to understand the regulations.

This webinar helps you:

• How to clearly interpret the new regulations
• How the new rules affect your daily business
• How the new rules will apply to different scenarios
• What you need to know to avoid legal issues

Email Delivery Systems: Build, Buy or Rent?

The email technology dilemma: Should you rent a hosted ASP service, buy on-premise software or try to build an enterprise messaging system yourself? What criteria do you need to consider, what's the ROI and what are the key drivers for your final decision?

• The difference between building, buying or renting
• What considerations go into each, and how marketers from Live Nation and The Weather Channel handle these scenarios
• The financial considerations of these decisions
• Key findings in the evaluation process, organizationally, RFP process
• Technical Considerations and Managing through IT
• How to find the right partners to help with the decision

 

Learn How to Make Your Email Marketing Investment Pay for Itself

Datran Media's vice president of market strategy Dave Hendricks, and Jeanniey Mullen, senior partner at Ogilvy and the founder of the Email Experience Council, teamed up to help today's best brands and agencies discover the information needed to improve campaign results, increase brand awareness and generate greater acquisition and revenues from the email channel. This presentation will help you understand:

This webinar helps you:

• How to transform your understanding of your email audience and reach
• How to transform your email newsletters and other retention campaigns into revenue drivers - in new ways you may not have imagined
• The right way to convert consumers based on relevant demographics and psychographics
• The cost/benefits of performance and impression-based pricing models
• The role of email as both a brand awareness and acquisition channel
• How online exchanges and inventory management will change the way you buy, sell and maximize the performance of your multi-channel marketing programs