The average consumer is exposed to thousands of advertisements a day. In order to make a meaningful connection, you need to understand who your audience is and what they want. Learning how to leverage household and behavioral data is the key to turning a prospect into a loyal customer. Datran Media and Forrester Research teamed up to help agencies and media planners discover how to leverage all the different types of behavioral targeting needed to successfully reach customers online.

How to successfully target your audience
How to interpret household level demographics in your media planning decision
How to leverage comprehensive customer insights and reporting to plan future media buys
How to use the latest targeting innovations

After three years of considering feedback from industry participants, the FTC issued an approved set of final rules modifying the CAN-SPAM Act of 2003. The long-awaited final rule provides marketers with a set of regulations that address some of CAN-SPAM's biggest challenges, and, more importantly, the regulations align some of the Act's provisions with industry reality. As always, advertisers and list owners are required to understand the regulations.

This webinar helps you:

How to clearly interpret the new regulations
How the new rules affect your daily business
How the new rules will apply to different scenarios
What you need to know to avoid legal issues

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Your audience is spending more time then ever on social networking sites like Facebook and MySpace - making it more challenging for you to reach them. What can you do?

Experts from Datran Media and JupiterResearch teamed up to help today's best brands and agencies discover the information needed to successfully navigate the social media inbox.

What you will learn:

How social networking is impacting email marketing
Who is using social media and why it is an important part of the marketing mix
How you can reach your customers using social media
What the future holds for social media

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The email technology dilemma: Should you rent a hosted ASP service, buy on-premise software or try to build an enterprise messaging system yourself? What criteria do you need to consider, what's the ROI and what are the key drivers for your final decision?

The difference between building, buying or renting
What considerations go into each, and how marketers from Live Nation and The Weather Channel handle these scenarios
The financial considerations of these decisions
Key findings in the evaluation process, organizationally, RFP process
Technical Considerations and Managing through IT
How to find the right partners to help with the decision

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Datran Media's vice president of market strategy Dave Hendricks, and Jeanniey Mullen, senior partner at Ogilvy and the founder of the Email Experience Council, teamed up to help today's best brands and agencies discover the information needed to improve campaign results, increase brand awareness and generate greater acquisition and revenues from the email channel. This presentation will help you understand:

How to transform your understanding of your email audience and reach
How to transform your email newsletters and other retention campaigns into revenue drivers - in new ways you may not have imagined
The right way to convert consumers based on relevant demographics and psychographics
The cost/benefits of performance and impression-based pricing models
The role of email as both a brand awareness and acquisition channel
How online exchanges and inventory management will change the way you buy, sell and maximize the performance of your multi-channel marketing programs

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This in-depth Web seminar, presented by Forrester Research and Datran Media, highlights the benefits of integrating email as part of a multi-channel marketing strategy and offers new insight on ways to take advantage of all that email has to offer. In the end you'll learn exactly why email still matters.