"We chose to integrate with Aperture to launch this offering because we believe the methodology at the core of the Aperture audience data platform is quickly becoming the industry standard for measuring individual and household demographics, psychographics and purchase behavior."
Jim Helberg, EVP Product, Marketing & Analytics for Autobytel Inc.
"We are a brand that has products in the homes of a majority of Americans. Aperture enables us to optimize our advertising spend, plans and creative to deepen penetration of known markets and break into new ones. Our customers also benefit by receiving campaigns that are meaningful and aligned with their current needs and desires. In one example, Aperture recently helped us discover that a significant percentage of the qualified visitors to one of our commerce sites is derived from households that either include 'pet enthusiasts' or 'own pets.' We are now planning to introduce that segment of the audience to new pet cleaning products. As we continue to integrate strategies like this into our multi-channel mix, we expect brand affinity and sales to rise dramatically."
Kierie Courtney, a senior manager at Church & Dwight
"The fact that Aperture measurement can greatly assist household CPG brands that need broad reach as well as niche luxury brands that are focused on engaging with very discrete segments of the global audience is particularly appealing. We are currently leveraging Aperture to support our marketing strategies and drive results."
Yaakov Kimelfeld, senior vice president,
digital research and analytics director for MediaVest
"Our relationship with Datran Media has been imperative to the success of our email marketing programs. Internally, Datran Media's HTML content creation and delivery best practices helped us to optimize NBC's marketing communications for maximum reach and response. We also shared Datran Media's best practices with our sales teams and prospective advertisers. This allowed us to streamline monetization of our advertising inventory by making it simple for our advertisers to conform to standards in support of their reach and conversion goals."
Rajan Arora, NBC Universal
"The Jessica Simpson Collection selected Datran Media's Aperture solution to help us reach our online target audience, measure performance, provide insight into the best performing creatives and drive sales. It was definitely the right decision. In addition to 2.5 million targeted impressions over a busy holiday season, click-thrus and conversions delivered a significant lift in transactions. Additionally, we validated assumptions that our animated creatives would outperform our static creatives. The delta was 300%. We will look forward to more successful campaigns with Datran Media."
Leah Wahba, Director of Licensing, Jessica Simpson Collection
"Unlike other networks that make many claims they cannot stand behind, our partnership with Aperture enables clients such as Aston Martin and others to verify their reach -- giving us the data we need to improve future campaigns. We're pleased that working with Aperture helps us provide this strategic value our clients."
Skip Brand, CEO of Martini Media
"Better, more actionable audience intelligence is frequently expressed as the number one need of advertisers. We reviewed many providers when seeking the right analytics offering to complement our video advertising capabilities."
Damon Bethel, EVP of Strategy and Business Development for DBG
"Our advertisers have been thrilled with the positive results seen reaching the affluent online. Now, we'll be able to offer distinct campaigns reaching this audience through their professional and personal pursuits, doubling the size of our market."
Skip Brand, CEO of Martini Media
"What was surprising was we found the majority of responders turned out to be women 35 to 40 who had elderly parents at home. Aperture's insights have led us to change our offline marketing to now include this group."
Perry Ebel, Director of Marketing & Business Development
"With Aperture, our agency and advertising partners are able to create robust media plans, precisely target audiences and adjust creative strategies in real time based on campaign feedback and audience needs. Post-campaign, advertisers also benefit from strategic business intelligence that provides information on both responding and non-responding audiences. This data lends valuable insight into campaign planning and creative development, redefining the overall business strategy."
Mark Kahn, TRAFFIQ's CEO
"StormPost and the team at Datran Media have helped us grow our email programs at a much faster rate than we could have ever done on our own. They have also enabled us to ramp up sales without any local channel conflict and provided us with access to reports and tracking measures we did not have access to in the past. I expect that StormPost 5.0's introduction of audience measurement reporting and support for banners advertisements within newsletters will takes us to yet another level."
Michael Petrak, vice president of sales, MediaNews Group
"We have been pleased with the business value that StormPost has helped us drive since we adopted the platform. We are also very excited about the new StormPost tools designed to help us more efficiently manage our advertising banner sales and fulfillment, including the banner inventory management system. In today's publishing environment, optimizing performance while reducing costs is imperative."
Chuck DeFeo, general manager of interactive and social media, Washington Times
"We are pleased to have won the MarketingSherpa Award for Email Excellence along with our partners at Datran Media. The combination of Datran Media's strategic solutions and the robust reporting of StormPost's email platform were critical to the campaign's ultimate success. With Sony's focus on relevancy and quantitative returns, the analytics, reporting and intelligence offered by Datran Media has great value for us."
John Briesch, president, Sony Card Marketing and Services Company
"After surveying the marketplace, it was clear that StormPost was prepared to meet our needs for advanced functionality, customization and scalability. It was more than just technology that influenced our decision. We also selected Datran Media because of its leadership in the email industry and deep knowledge of deliverability and compliance."
Erik Zigman, product unit manager at Microsoft Corporation
"Until now, marketers benefiting from efficiency in search and display have not had the same advantages across email. Publishers, like IAC, have faced similar challenges. EO knocks down this barrier and is exactly what the market has been waiting for."
Richard Stalzer, president, IAC Advertising Solutions
"These results show that email campaigns are not only an effective customer acquisition vehicle, but also are supporting and enhancing consumer impressions of the eHarmony brand."
Greg Waldorf, chief executive officer, eHarmony
"Within 90 days the combination of Datran Media & NetMargin outpaced Google as a lead generator and is still growing. We are very pleased with the volume and quality of leads. We strongly encourage other dating sites to entrust their offers to Datran Media to further increase dating category effective payout relative to other categories."
David Perez, online marketing, eHarmony
"In the case of the agency and brands we represent, we believe this model (pay per performance) through email is a great complement to traditional mixed-media approaches to acquiring customers and prospects. Our clients are continually challenging us to find new solutions for acquisition and EO is an enticing revenue generating option that can be managed seamlessly."
David Baker, vice president of email solutions, Razorfish
"NASCAR.com's TrackPass Scanner subscriber generation campaign employing Datran Media's StormPost resulted in tens of thousands of TrackPass Scanner free trials and a 72% increase in pre and post-race subscriptions — the highest conversion rate of any other TrackPass Scanner direct marketing campaign."
Norman Miglietta, advertising & marketing director, Turner Sports New Media - NASCAR.com
"Datran Media was selected to help Lycos grow the revenue stream we generate from newsletter banners and other inbox ad inventory. In addition, the combination of Datran Media's Inventory Management solution and its Exchange Online (EO.com) auction-style marketplace provides our Tripod, HotBot and Angelfire business lines with the opportunity to monitor sold and available inbox ad inventory and funnel any unsold units into the marketplace. It's a tremendous efficiency and revenue generation value-add."
Brigitte LaMarche, director of marketing, Lycos
"Datran Media's Aperture solution is unique; especially its reporting interface and the insights it provides at the household level."
Alex Richter, Camelot Communications
"At the end of the day, marketers employ multi-channel marketing models because they work. Consumers are not sitting in a specific channel or silo waiting for marketing communications. They are switching channels at a rapid rate and want communications that help them find what they are seeking. (Datran Media's) Aperture delivers on this promise by leveraging intelligence across multiple media channels to enable marketers to connect with consumers at the optimal time."
Kerry Perse, director of eCRM, Horizon
"As our online segments continue to grow, it is increasingly important that we offer content to each of our subscribers that suits their specific interests. Datran Media's adLoyalty service helps us deliver greater value to our growing and diverse audience."
Chuck Fuller, senior vice president of business development, Entrepreneur.com
"We have been impressed by the ease at which we were able to integrate our front-end, proprietary email targeting platform with StormPost. StormPost's flexible integration and ease-of-use, particularly its templating system, provides great value to our business by increasing performance and decreasing campaign management resource requirements."
Joe Henson, senior vice president of technology, Q Interactive
"StormPost is a powerful marketing platform that will support our campaigns dedicated to strengthening member engagement. Not only has StormPost helped us build a robust email offering, it has also increased the efficiency of our programs and, most importantly, provided value to both Boston.com members and advertisers alike."
Chris Murdough, Director of Audience Management & Analytics, Boston.com
"Email marketing is a powerful communication and revenue channel that allows us to engage in real-time, relevant conversations with repeat and new buyers alike. To date, we've seen our email marketing programs result in increasingly satisfied and loyal customers who return and refer us to friends as well as a corresponding increase in new customer registrations."
Kelsey Lowitz, Director of CRM, Art.com
"The most important forces in online media today are guaranteed ROI to the advertiser, together with relevance and benefits to the consumer. The Datran Media EO exchange delivers both and is a great step forward in the mission to create the perfect matchmaker for advertiser offers and consumer interests."
David Carlick, early co-founder of DoubleClick and a Datran Media board member
"The Ad Council is pleased that Datran Media is supporting the 'Fight Global Warming' campaign. Hundreds of millions of Americans are online, and the email channel is an increasingly important part of the media mix."
Barbara Shimaitis, Senior Vice President of Interactive Services, The Ad Council
"More and more we are seeing email outperform traditional marketing channels and we are delighted with the results from our email marketing campaigns powered by Datran Media. The addition of email has really allowed us to round our marketing efforts and realize our full potential as an online retailer. Our revenue growth and customer feedback proves that BabytoBee is a brand that expectant parents trust, and we owe a large part of that to our email efforts."
Robert Moore, Chief Executive Officer, BabytoBee
"As the highest-growth online tax service on the Internet, our brand's reputation is intricately connected to our business practices. NetMargin is a consumer trust cornerstone. Not only does BrandShield allow us to help our members directly manage their subscriptions in real-time, it also allows us to manage the suppression list process across our affiliate marketing partners who are critical in helping us to generate new subscribers and revenue. Without it, we could never have safely grown our email marketing as much or as fast."
Todd Taylor, Director of Affiliate Marketing for TaxBrain.com
"What makes EO attractive to us is the simplicity and clarity of the bidding process. As we use EO to manipulate factors affecting our media distribution, we can see results before we make our buys. That is an extraordinary change from the past."
