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"Optimize spend across the mix. Most interactive marketers can only optimize investments on a channel-by-channel basis using the conversion rates or acquisition costs of a given channel. But in order to effectively achieve business goals, they need to distribute budget profitably across all channels. For instance, credit card companies looking to minimize their cost per lead can do so in paid search with bid optimization or in sponsored emails using tools available from vendor specialists in this area, like Datran Media. But to prioritize budget across these channels, they must manually collect response data, compare campaign performance, and use external optimization systems to adjust future plans."
- Suresh Vittal, Senior Analyst, Forrester Research |
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"As with retention mailings, marketers will also move their acquisition efforts to relevance, focusing on sponsorship and emerging performance-based offerings from the likes of companies such as Datran Media-representing the future direction of e-mail-oriented acquisition."
- David Daniels, Lead Analyst and Vice President, Jupiter Kagan |
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"After surveying the marketplace, it was clear that StormPost was prepared to meet our needs for advanced functionality, customization and scalability. It was more than just technology that influenced our decision. We also selected Datran Media because of its leadership in the email industry and deep knowledge of deliverability and compliance."
- Erik Zigman, product unit manager at Microsoft Corporation |
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"Until now, marketers benefiting from efficiency in search and display have not had the same advantages across email. Publishers, like IAC, have faced similar challenges. EO knocks down this barrier and is exactly what the market has been waiting for."
- Richard Stalzer, President, IAC Advertising Solutions |
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"These results show that email campaigns are not only an effective customer acquisition vehicle, but also are supporting and enhancing consumer impressions of the eHarmony brand."
- Greg Waldorf, chief executive officer, eHarmony |
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"Within 90 days the combination of Datran Media & NetMargin outpaced Google as a lead generator and is still growing. We are very pleased with the volume and quality of leads. We strongly encourage other dating sites to entrust their offers to Datran Media to further increase dating category effective payout relative to other categories."
- David Perez, Online Marketing, eHarmony |
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"In the case of the agency and brands we represent, we believe this model (pay per performance) through email is a great complement to traditional mixed-media approaches to acquiring customers and prospects. Our clients are continually challenging us to find new solutions for acquisition and EO is an enticing revenue generating option that can be managed seamlessly."
- David Baker, Vice President of Email Solutions for Avenue A/Razorfish |
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"NNASCAR.com's TrackPass Scanner subscriber generation campaign employing Datran Media's StormPost resulted in tens of thousands of TrackPass Scanner free trials and a 72% increase in pre and post-race subscriptions -- the highest conversion rate of any other TrackPass Scanner direct marketing campaign"
- Norman Miglietta, advertising & marketing Director, Turner Sports New Media - NASCAR.com |
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"Datran Media was selected to help Lycos grow the revenue stream we generate from newsletter banners and other inbox ad inventory. In addition, the combination of Datran Media's Inventory Management solution and its Exchange Online (EO.com) auction-style marketplace provides our Tripod, HotBot and Angelfire business lines with the opportunity to monitor sold and available inbox ad inventory and funnel any unsold units into the marketplace. It's a tremendous efficiency and revenue generation value-add."
- Brigitte LaMarche, director of marketing, Lycos |
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"Datran Media's Aperture solution is unique; especially its reporting interface and the insights it provides at the household level."
- Alex Richter, Camelot Communications |
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"At the end of the day, marketers employ multi-channel marketing models because they work. Consumers are not sitting in a specific channel or silo waiting for marketing communications. They are switching channels at a rapid rate and want communications that help them find what they are seeking. (Datran Media's) Aperture delivers on this promise by leveraging intelligence across multiple media channels to enable marketers to connect with consumers at the optimal time."
- Kerry Perse, director of eCRM, Horizon |
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"As our online segments continue to grow, it is increasingly important that we offer content to each of our subscribers that suits their specific interests. Datran Media's adLoyalty service helps us deliver greater value to our growing and diverse audience."
- Chuck Fuller, Senior Vice President of Business Development, Entrepreneur.com |
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"We have been impressed by the ease at which we were able to integrate our front-end, proprietary email targeting platform with StormPost. StormPost's flexible integration and ease-of-use, particularly its templating system, provides great value to our business by increasing performance and decreasing campaign management resource requirements."
- Joe Henson, Senior Vice President of Technology at Q Interactive |
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"StormPost is a powerful marketing platform that will support our campaigns dedicated to strengthening member engagement. Not only has StormPost helped us build a robust email offering, it has also increased the efficiency of our programs and, most importantly, provided value to both Boston.com members and advertisers alike."
- Chris Murdough, Director of Audience Management & Analytics, Boston.com |
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"Email marketing is a powerful communication and revenue channel that allows us to engage in real-time, relevant conversations with repeat and new buyers alike. To date, we've seen our email marketing programs result in increasingly satisfied and loyal customers who return and refer us to friends as well as a corresponding increase in new customer registrations."
- Kelsey Lowitz, Director of CRM, Art.com |
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"The most important forces in online media today are guaranteed ROI to the advertiser, together with relevance and benefits to the consumer. The Datran Media EO exchange delivers both and is a great step forward in the mission to create the perfect matchmaker for advertiser offers and consumer interests."
- David Carlick, early co-founder of DoubleClick and a Datran Media board member |
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"The Ad Council is pleased that Datran Media is supporting the 'Fight Global Warming' campaign. Hundreds of millions of Americans are online, and the email channel is an increasingly important part of the media mix."
- Barbara Shimaitis, Senior Vice President of Interactive Services, The Ad Council |
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"We are delighted with the results of our first full campaign with Datran Media. We expected an increase in subscriptions, but the affect ‘Year of the Dog’ had on our overall revenue and customer satisfaction was truly overwhelming. The multitude of new subscribers is attracting new vendors and partnership opportunities to the Only Natural Pet Store brand. Holistic care is proving to be top-of-mind for a broadening segment of pet owners."
- Julie Dye, Director of Online Marketing, Only Natural Pet Store |
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"More and more we are seeing email outperform traditional marketing channels and we are delighted with the results from our email marketing campaigns powered by Datran Media. The addition of email has really allowed us to round our marketing efforts and realize our full potential as an online retailer. Our revenue growth and customer feedback proves that BabytoBee is a brand that expectant parents trust, and we owe a large part of that to our email efforts."
- Robert Moore, Chief Executive Officer, BabytoBee |
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"As the highest-growth online tax service on the Internet, our brand’s reputation is intricately connected to our business practices. NetMargin is a consumer trust cornerstone. Not only does BrandShield allow us to help our members directly manage their subscriptions in real-time, it also allows us to manage the suppression list process across our affiliate marketing partners who are critical in helping us to generate new subscribers and revenue. Without it, we could never have safely grown our email marketing as much or as fast."
- Todd Taylor, Director of Affiliate Marketing for TaxBrain.com |
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"What makes EO attractive to us is the simplicity and clarity of the bidding process. As we use EO to manipulate factors affecting our media distribution, we can see results before we make our buys. That is an extraordinary change from the past."
- Tanya Brown, Vice President of New Business Solutions for Webclients, a ValueClick company |
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