In December 2007, Datran Media conducted its second annual marketing and media survey by reaching out to over 2,000 industry leaders. With the New Year rapidly approaching, we asked marketers to reflect on the year that was and share their 2008 marketing plans with us and the rest of the industry.

Datran Media received a record number of responses and gained some very interesting insight from many of the industry's leading marketers. From email to display, Datran Media learned about the channels that had an impact in 2007 and what mediums will dominate 2008. We have collected and tallied all the results and we hope this survey helps shed some light on how the industry as a whole, will be using online marketing channels in 2008.