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SUCCESS!
From acquiring new customers to increasing brand recognition, Datran Media strives to make every campaign a successful campaign. It's not just enough to perform for our clients, Datran Media must outperform.
Here are a few of our success stories.
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Beltone Discovers the Influencers of Today are the Buyers of Tomorrow
Aperture's Audience Measurement Identifies New Target Audience
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Beltone leveraged Aperture's targeting and measurement platform to gain valuable insights on the makeup of its digital audience. After two weeks testing run-of-house ads within a New England DMA, Aperture delivered comprehensive audience findings based on impressions, clicks and conversions and helped identify a new target audience.
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eHarmony Establishes Winning Relationship Via Inbox Marketing
Datran Media Helps Online Relationship Giant Increase Brand Awareness
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Datran Media and eHarmony decided to put their campaigns to the test and measure them against Dynamic Logic's brand favorability methodology. The study measured the effectiveness of an email acquisition campaign at increasing brand metrics and attributes. An AdIndex control-exposed methodology conducted via email was employed.
The study details these findings with results highlighting how many percentage points email lifted key branding metrics including awareness and brand favorability.
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NASCAR.com Drives ROI with Email
StormPost Helps Turbo Boost Clicks and Conversions
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In early 2006, NASCAR.com launched an email campaign using Datran Media's StormPost email automation solution to promote its new subscription-based audio service.
Through the power of email and the expertise of Datran Media's hardworking pit crew, NASCAR.com finished the campaign in 1st place, seeing a 72% increase in subscriptions.
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Email: A Retailer's Best Friend for "Year of the Dog" Campaign
For Online Pet Retailer's Email Campaign, StormPost was the "Natural" Choice
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Only Natural Pet Store, a holistic pet supply retailer, achieved a 660 percent increase in revenue for its "Year of the Dog" newsletter campaign as a result of using Datran Media's email automation system, StormPost.
In addition to boosting subscriptions, clicks and conversions, Datran Media's work with Only Natural Pet Store garnered the retailer a nomination in both the 2006 OMMA Awards and the 2006 Creative Media Awards for its email newsletter campaign.
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Shaping up Email for eDiets.com
Leading Health & Fitness Destination Enhances and Refines Email Marketing Strategy
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Looking for an email marketing automation system that could offer tools and solutions beyond delivery, eDiets.com selected Datran Media's StormPost.
Find out how targeted email newsletters have helped eDiets grow its business while shrinking its customers' waistlines
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Delivering a Bundle of Email Joy
Datran Media Helps BabytoBee Increase Subscriptions, Clicks and Conversion
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BabytoBee, a one stop shop for expectant parents to fulfill all their baby needs, primarily used off-line direct marketing and telemarketing to drive revenue. Understanding that the addition of email direct marketing to the infant-care brand's direct strategy could greatly increase sales, BabytoBee partnered with Datran Media to provide a comprehensive customer management solution to meet its email marketing needs.
Ultimately, Datran Media helped BabytoBee increase subscriptions, clicks and conversions.
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TaxBrain Tackles Email Marketing Wisely
Sees Rapid, Secure Growth with NetMargin
Datran Media's leading performance marketing network, NetMargin, opened up an entirely new, high-profit, revenue channel for the company.
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"Prior to partnering with Datran Media to launch email marketing efforts, BabytoBee depended on telemarketing and offline direct. Email has helped us increase value across the consumer direct value chain. It's now our leading revenue channel by a significant margin." – Robert Moore, CEO, BabytoBee |
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"We are delighted with the results of our first full campaign with Datran Media. We expected an increase in subscriptions, but the affect 'Year of the Dog' had on our overall revenue and customer satisfaction was truly overwhelming." The multitude of new subscribers is attracting new vendors and partnership opportunities to the Only Natural Pet Store brand. Holistic care is proving to be top-of-mind for a broadening segment of pet owners." - Julie Dye, Director of Online Marketing, Only Natural Pet Store |
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