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From digital advertising to email marketing, Datran Media has developed award-winning campaigns to help our clients reach the right audience and drive measurable results.
PGATOUR.com Scores Hole in One with Video
StormPost Delivers Ground Breaking Email Campaign
Looking to liven up the inbox for millions of avid golf fans, PGATOUR.com leveraged Datran Media to deliver emails with live streaming email embedded within the message. This video not only helped increase click-through rates by 20 percent, it was awarded DPACÕs best email marketing campaign of 2009.
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Sony Welcomes Increased Engagement
Welcome Campaign Drives Increased Click-Through Rate
Datran Media's strategic & analytic services team engaged with Sony to analyze their messaging programs and develop strategies to drive program growth and increased customer lifetime value. Awarded the 2009 MarektingSherpa Gold award for best automated email series, this campaign drove significant incremental engagement with their Web properties for the audience segments who received it when compared to a control population.
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Beltone Discovers the Influencers of Today are the Buyers of Tomorrow
Aperture's Audience Measurement Identifies New Target Audience
Beltone leveraged Aperture's targeting and measurement platform to gain valuable insights on the makeup of its digital audience. After two weeks testing run-of-house ads within a New England DMA, Aperture delivered comprehensive audience findings based on impressions, clicks and conversions and helped identify a new target audience.
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eHarmony Establishes Winning Relationship Via Inbox Marketing
Datran Media Helps Online Relationship Giant Increase Brand Awareness
Datran Media and eHarmony decided to put their campaigns to the test and measure them against Dynamic Logic's brand favorability methodology. The study measured the effectiveness of an email acquisition campaign at increasing brand metrics and attributes. An AdIndex control-exposed methodology conducted via email was employed.
The study details these findings with results highlighting how many percentage points email lifted key branding metrics including awareness and brand favorability.
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NASCAR.com Drives ROI with Email
StormPost Helps Turbo Boost Clicks and Conversions
In early 2006, NASCAR.com launched an email campaign using Datran Media's StormPost email automation solution to promote its new subscription-based audio service.
Through the power of email and the expertise of Datran Media's hardworking pit crew, NASCAR.com finished the campaign in 1st place, seeing a 72% increase in subscriptions.
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Email: A Retailer's Best Friend for "Year of the Dog" Campaign
For Online Pet Retailer's Email Campaign, StormPost was the "Natural" Choice
Only Natural Pet Store, a holistic pet supply retailer, achieved a 660 percent increase in revenue for its "Year of the Dog" newsletter campaign as a result of using Datran Media's email automation system, StormPost.
In addition to boosting subscriptions, clicks and conversions, Datran Media's work with Only Natural Pet Store garnered the retailer a nomination in both the 2006 OMMA Awards and the 2006 Creative Media Awards for its email newsletter campaign.
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Shaping up Email for eDiets.com
Leading Health & Fitness Destination Enhances and Refines Email Marketing Strategy
Looking for an email marketing automation system that could offer tools and solutions beyond delivery, eDiets.com selected Datran Media's StormPost.
Find out how targeted email newsletters have helped eDiets grow its business while shrinking its customers' waistlines.
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Delivering a Bundle of Email Joy
Datran Media Helps BabytoBee Increase Subscriptions, Clicks and Conversion
BabytoBee, a one stop shop for expectant parents to fulfill all their baby needs, primarily used off-line direct marketing and telemarketing to drive revenue. Understanding that the addition of email direct marketing to the infant-care brand's direct strategy could greatly increase sales, BabytoBee partnered with Datran Media to provide a comprehensive customer management solution to meet its email marketing needs.
Ultimately, Datran Media helped BabytoBee increase subscriptions, clicks and conversions.
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TaxBrain Tackles Email Marketing Wisely
Sees Rapid, Secure Growth with NetMargin
Datran Media's leading performance marketing network, NetMargin, opened up an entirely new, high-profit, revenue channel for the company.
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